ABOUT [YOUR NAME]
Your expertise + the demographic your help + your big solution (one-liner)
(This is like an ‘elevator pitch’ but centred around your clients and their needs. Eg: I’m a gut-health specialist who helps working moms finally balance their hormones)
Call To ActionMeet [Your Name]!
[YOUR NAME] is a [insert what you do].
Your story as to why you do what you do – 1-2 paragraphs.
Write this page in a personable and relatable way to build trust and establish credibility with your potential client. Things you may want to include: background of who you are, what led you to this path of coaching/consulting/course creation, what do you believe in and stand for, and some fun or personal facts about yourself. Thank them for being with you.
Be relatable. If you have a personal story that is similar to what your clients are experiencing, let them know you were in the same boat as them. Try to let them see their journey/pain points/challenges mirrored in your own story! Empathy is key here!
AS SEEN IN
It All Started When [your backstory]...
Your journey as to why you do what you do. Get personal! Storytell using specific language that will resonate, and captivate your target audience here. Go into the feelings, emotions, and thoughts you experienced.
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
But Then Everything Changed...
Your turning point from the story in the section above and your transformation to where you are now. What your low point? What was the big catalyst that made you want to change? What steps did you take to fuel this change?
How did things around for yourself/loved ones for the better? How has your life improved? What are the tangible and real differences in your quality of life?
Now I'm able To [SHARE WHERE YOU ARE NOW]...
The silver lining of your entire journey from the last two sections.
How does your journey and story help you serve your clients better? How did it help you create the solution and services you are now offering? Discuss how you help people who may have had a similar experience or journey as you did.
Tie it all together.
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[FUN FACT 1]
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[FUN FACT 2]
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[FUN FACT 3]
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[FUN FACT 4]
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[FUN FACT 5]
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